Corporate Photography Brisbane: What It Is and Why It Matters

From headshots to office environment shots, corporate photography can play a key role in the long-term success of your business. This is because it can help to strengthen your brand identity, improve the quality of your marketing campaigns, and simply help you stand out within a crowded market.

Despite this, many businesses in Brisbane and the surrounding areas opt to tackle this in-house, often resulting in low-quality images that fail to generate the positive responses professional shots would bring.

This article will break down the real importance of corporate photography and the many ways in which your Brisbane business can benefit from these services. Read on to find out more!

Corporate photography is a form of photography focused on generating images that will be used for business purposes, such as internal and external marketing, general business promotion, and more. This is typically the kind of content featured on LinkedIn profiles, internal communications, and business reports.

It could include:

• Employee headshots
• Executive portraits
• Team photos
• Internal/external workplace imagery

Corporate photography is highly professional and stylised, often designed to present brands in a very specific light. It differs slightly from business photography, which is more relaxed.

There are many benefits associated with utilising corporate photography services, such as portraiture.

Your brand identity plays an integral role in your long-term success. This is because it can help to shape consumer or client perceptions of your brand, often making you appear more trustworthy and dependable. This, in turn, means that they are much more likely to rely on your brand moving forward.

Corporate photography can go a long way toward establishing a strong brand identity, as it means that you have access to professionally shot (and edited) imagery, which can help present your brand in the best possible light. It also means that imagery will be presented in a way that aligns with your branding guidelines and blends perfectly into any digital content you produce.

This is something that consumers and clients have grown to expect from high-end businesses, especially those operating in the B2B sector. For example, your company’s LinkedIn profile will appear much more impressive (and cohesive) if it features high-quality photographs, as opposed to those snapped quickly on your phone.

Furthermore, when all of the imagery released in your marketing campaigns is cohesive and highly stylised, customers are able to gain a deeper understanding of what you have to offer or the kind of company you run. This means that they are more likely to try and find out more about your products or services, whether that’s by reaching out directly or heading to your website.

In addition to getting customers, clients, and investors on your side, improving your brand identity can also help you build upon your recruitment efforts. This is because “40% more likely to apply for a job at a business they recognise than one they do not”.

Furthermore, through branded office scenes and ‘meet the team’ style headshots, you can help to provide valuable insight into what working within your company is like. This is because it presents a clear picture of your internal culture. This imagery can be used in everything from job listings and social media posts to onboarding guides and programs. While it still presents your company in a professional light, it also shows the ‘human’ side of your business, which is often important in recruitment.

There are many benefits associated with utilising corporate photography services, such as portraiture.

As mentioned above, many companies attempt to take a DIY approach to corporate photography, but this often has the opposite of the intended effect. This is because there is a lot more to taking a good photo than simply having access to a camera. You have to consider everything, from composition to lighting, and also be able to edit effectively. This is something that experienced photographers, such as Leah Desborough, have mastered.

Some companies attempt to use stock imagery in the place of corporate photography. For example, numerous free-to-use images of Brisbane’s skyline are available, featuring glimpses of the Story Bridge and Brisbane City Hall, which can help solidify your company’s reputation as a locally run business operating within the heart of the city. However, this imagery, alongside more generic business stock footage, often lacks personality and heart. It’s often too generic to leave a lasting impression on viewers, which could mean that your marketing efforts fail to generate the response you want or need.

In short, it’s clear that hiring an experienced photographer based in Brisbane is key to creating high-quality content for your business. This will also save you a great deal of time and energy, as you do not have to try and familiarise yourself with the basics of business photography before getting started.

Leah Desborough has been working successfully as a photographer since 1994. With decades of industry experience under her belt, she has turned her focus to corporate photography, helping brands develop the competitive edge they need to thrive through her services.

She understands that every business is unique, which is why she takes the time to develop a clear understanding of each Brisbane-based business she works with before picking up the camera. This means that their unique brand identity is reflected in every image captured, whether she’s snapping pictures on-site or at Lumen Studio, which is located just 20 minutes from Brisbane CBD. Check out her full portfolio of work here, which contains everything from portraiture and headshots to commercial work.

If you’d like to find out more about her refined, professional photography services, please do not hesitate to get in touch today.