Running a business is no easy task. There’s a huge amount of competition out there, which means helping your company stand out is exceptionally challenging. Every day, consumers are bombarded with marketing imagery attempting to capture their attention. This makes it essential for your business to make a positive impression from the very first interaction. [...]
Introduction to Corporate Storytelling Through Photography A business is more than just the products or services it offers. In today’s world, when consumers have more options than ever before, buyers want to know about the company’s values, history, employees, mission, and overall brand identity. But they can only know about those things if the business [...]
As the festive season wraps its arms around us, at Leah Desborough Photography, we find ourselves reflecting on the year that has flown by—a year filled with challenges, triumphs, and unforgettable moments captured through our lenses. As we turn our cameras off and step away from our editing desks to embrace the festive cheer, we [...]
There are some small business tasks that many business owners think they can or should do themselves. The most obvious ones are writing, website design, and photography. It is, after all, possible for a person with even the most basic of skills to do all three of these. However, that doesn’t mean that you should [...]
In the world of modern business, storytelling emerges not just as an art form, but as a vital strategy for corporate success. It's the narrative thread that weaves through the tapestry of a company's public persona, grounding lofty visions in tangible realities. Visual storytelling, particularly, carries a silent yet compelling force, framing a company's story [...]
It’s impossible to understate the importance of branding for individuals and businesses looking to get ahead in today’s crowded marketplace. Presenting a cohesive, well-thought-out, visually appealing message is an essential step in ensuring that prospective customers pay attention to your brand — and keep it in their minds. There are, of course, many integral aspects [...]
Introduction The hospitality industry is notoriously competitive. In a world where consumers often have a wide range of choices in terms of where they stay, it’s essential for hotels to stand out from the crowd. There are several ways to promote and market standalone hotels and chains, but few are as impactful as high-quality, attractive [...]
If you're in the architecture, building, or construction industry, you know that showcasing your projects is critical. You need to highlight the design and functionality of the space and convey the expertise and care that went into its creation. That's where building photography comes in. Architectural photography is an art form that captures the essence [...]
As a Brisbane or SE Queensland based business, you know the importance of visuals in marketing and advertising - and that you need to capture your audience before your competition. Whatever your business or service, high-quality visuals are essential for creating a strong brand image and driving sales. That's where a professional photographer comes in. [...]
Happy New Year! As we enter 2023, it's important to ensure that your Personal and Business brand is putting its best foot forward in terms of visual representation. The images seen on your website can be a powerful tool in marketing and attract your ideal clients, and it's crucial to make sure that your images [...]
