It’s impossible to understate the importance of branding for individuals and businesses looking to get ahead in today’s crowded marketplace. Presenting a cohesive, well-thought-out, visually appealing message is an essential step in ensuring that prospective customers pay attention to your brand — and keep it in their minds. There are, of course, many integral aspects [...]
There are some small business tasks that business owners think they can or even should do themselves. The most obvious ones are writing, website design, and photography. It is, after all, possible for a person with even the most basic of skills to do all three of these. However, that doesn’t mean that you should [...]
Corporate portraits (also known as corporate headshots) are an integral component of doing business in the modern world. Whereas the importance of business photography usually takes the centre stage, people often underestimate just how helpful it can be to have a strong corporate portrait attached to your name. What are corporate portraits? A corporate portrait [...]
Working with a professional, experienced business photographer can help companies to enhance their brand image, connect and build positive relationships with customers and create a good first impression. If you are looking for a photographer for your firm, it’s wise to look out for key signs to help you make the right decision. In this [...]
The imagery that you use to represent your business is going to play a huge role in shaping the brand, leaving your first impression, and telling your audience about who you are and what you do. To that end, it pays to make sure that you’re working with a provider of professional photography services to [...]
Many entrepreneurs often consider the idea of doing things by themselves. However, in terms of promotional photography, trying to do everything yourself can be a bad decision. Hiring the services of professional photographers such as Leah Desborough will significantly improve your Australian business branding, through creating a strong first impression with stunning visuals, and communicating [...]
Visuals and imagery play a pivotal part in capturing an audience's attention. Our ability to concentrate for long periods of time has certainly reduced over the years with the heavy reliance on social media daily. As a result, all it takes is a few seconds for a potential customer to be drawn towards your online [...]
There is a lot that needs to be considered when it comes to putting together the perfect business website. Not only does your website need to be optimised for Google and work in an efficient and intuitive manner for your customers, but it needs to be an apt representation of your brand. To ensure that [...]
Building a brand is possibly one of the most critical steps to gaining success in business; it really can be the difference between success and failure. This is because in business, it’s never about just selling products- what will earn you your customers (and enable you to keep them) is by selling them a lifestyle. [...]
If you are concerned that your brand isn’t everything that it could be or if you would like to make sure that you are doing everything you can to empower your brand then you’ll be glad to know that this is very easy to do. In fact, by using the power of photography, you can [...]
