To the average person, commercial and advertising photography may seem like the same thing. However, they are considerably different as they are used in different scenarios. While both focus on helping you market your business, you need to understand which service to choose based on your needs. Below, we go through both types of photography [...]
Media and PR agencies can always benefit from the use of quality photography. Professional media and PR photography can enhance newspaper and magazine articles, online media, press releases, and a range of other media. Companies can enhance their editorials, articles, and more with the use of photography that complements the written word or even forms [...]
Should you invest in professional corporate photos for your business? Initially, this might seem like another needless business expense. In a time when it pays to keep your outgoings down, can you really afford to spend money on photography? Well, corporate photography is a little bit different. It can present your business with a whole [...]
Events cost a lot of money. According to research by the Business Events Council of Australia, firms spend more than $28 billion on events every year, with the number of events running into the hundreds of thousands. Individuals are also big event spenders. Australian couples, for instance, spend an average of $36,000 on their weddings. [...]
Commercial photography is a key element in any good marketing campaign in all sized businesses. And the trick is to start out strong with key messages visually communicated in a polished professional way and always keep a high consistent standard! Remember - first impressions are so important when a potential new client lands on your [...]
There are some small business tasks that business owners think they can or even should do themselves. The most obvious ones are writing, website design, and photography. It is, after all, possible for a person with even the most basic of skills to do all three of these. However, that doesn’t mean that you should [...]
Corporate portraits (also known as corporate headshots) are an integral component of doing business in the modern world. Whereas the importance of business photography usually takes the centre stage, people often underestimate just how helpful it can be to have a strong corporate portrait attached to your name. What are corporate portraits? A corporate portrait [...]
Working with a professional, experienced business photographer can help companies to enhance their brand image, connect and build positive relationships with customers and create a good first impression. If you are looking for a photographer for your firm, it’s wise to look out for key signs to help you make the right decision. In this [...]
The imagery that you use to represent your business is going to play a huge role in shaping the brand, leaving your first impression, and telling your audience about who you are and what you do. To that end, it pays to make sure that you’re working with a provider of professional photography services to [...]
Every business relies on a brand to help them get their message out there, to make the right impression on their clients and customers, and to foster recognition and loyalty. A big part of your brand is the imagery that you use to represent the business. To that end, a commercial photographer can play a [...]
