You want your business to stand out from the crowd, and usually, a company will only ever get one chance to make a good impression. Often, companies do this with effective marketing techniques and an excellent sales patter, but if a brand wants to really make an impression today, photography counts. Visual storytelling is more [...]
While all business owners have the mindset of “I can do it myself,” there are certain instances that this just doesn’t work. One such example is when your business needs a corporate photographer. Stepping into the shoes of a professional works when you know what to do and how to do it, but if you [...]
A commercial photographer is someone who specialises in working with businesses to bring their project to life through film. Their whole focus is with business to business relationship and telling the right story through imagery. The photographs are developed to tell your story as a business, and they can talk through the vision that you [...]
For decades, companies have used the visual to market their products and establish their brand identity. Visual imagery has a way of communicating with people on a visceral level that the written word does not. But while marketers have understood the importance of pictures for selling, it’s only recently become clear just how vital it [...]
Commercial photography is about more than just capturing the “bare essential” images needed to represent the business. It’s about the work that goes into presenting your brand through photography in the best possible lens. As such, we’re not just taking photos, we’re taking the right photo, in the right lighting, for the right customer. Here’s [...]
Has 2019 crept up on you? Are feeling a bit 'behind' already with your Branding and Marketing Strategy - are your Profile and Website images looking 'sooo' last year!?
As a business owner, costs are always going to be a main concern and in some cases keeping to a budget is going to be your greatest priority. However, it’s also important to know where it’s worth spending a little extra rather than cutting corners and professional photography is one of these cases. On this [...]
Sooner or later, most businesses will need a professional photographer, whether it’s for their website, social media account, online advertising, or blog. Many small businesses, however, decide that the best approach is to save money and do the shoots themselves, usually with a cheap smartphone. But these attempts rarely produce results which excite customers. Worse [...]
It is said that good art has elements of the artist embedded within it. Leah Desborough is one of Brisbane’s most talented photographers, in high demand for portraits, media shoots, event coverage, and well, just about any type of photo needed. Across her wide portfolio, Leah’s work demonstrates fun, elegance and professionalism, three words that could [...]
It was lovely to receive a few ‘congratulations on your work anniversary’ posts on LinkedIn recently... 24 years it said!! Blimey - way to go to make a girl feel ‘old’! But it actually got me thinking about being in the same ‘job’ for so long. Although, I have never really considered being a Photographer [...]
