Building a “Brand” for Business has moved on from large Companies with multi million dollar budgets through to the “Solopreneurs” – the new Hastag in Social Media. A Solopreneur is a business owner who works and runs his or her business alone and is fast becoming a powerful and growing force in today’s career landscape. [...]

Brand is everything when you’re in business. Whether it’s big or small, brand communicates what you and your business are all about. Branding not only means that people recognise your business, but it also creates an image of what you do and what you stand for in the minds of your potential customers, creating trust, [...]