When you think about some of the biggest and best brands in the world, what is the first thing that comes to mind? For many people, a specific logo might be the first thing you think about. That’s because that particular image is associated with that brand in a positive, influential way.
Being in the business world, it’s important to think of yourself as your own personal brand. No matter what your position is, you want people to be able to see you and understand what you represent. One great way to do that is with a professional business portrait.
Whether you meet with clients regularly, you own your own business, or you’re a part of a larger corporation, having professional portraits shows the humanistic side of what you do. Not only will people feel more comfortable working with you, but they will know you take your personal brand seriously.
With that in mind, let’s look at a few of the specific reasons why you need professional business portraits, and how they can help you.
They Give You and Your Business a Professional Look
If you want others to view you and your business as professional, you need to look the part. Most businesses only get a few seconds to make a first impression on someone, so it’s important to use those few seconds wisely.
If someone visits your website and sees pictures taken with a phone or a “selfie” of you and your staff, they may not take you seriously. However, if you have consistent, professional photos of yourself and your staff on your website (or in-person at an office setting), it’s the best way to make a strong first impression that consumers will respect.
It’s a Personal Investment
Whether you’re looking for employment, you work regularly with clients, or you’re trying to gain the attention and trust of new customers, professional business portraits are a personal investment. Remember, you are your own brand. How do you want to showcase yourself to the rest of the world?
Again, just about everyone has a smartphone these days with photo capabilities. While they can work in some applications, they shouldn’t be used in a business setting. Nothing beats the quality, lighting, and editing you will receive from a professional photographer.
You Will Stand Out
Speaking of subpar cell phone photos, think about how much a professional photograph of yourself will help you to stand out. Whether you use your professional portrait on social media sites like LinkedIn or you need headshots for your website, having a legitimate portrait can help you to look different from your competitors.
We live in a society where different forms of media are the best way to attract attention from clients and consumers. When you invest in the best, you’ll have a competitive edge in a saturated market. For example, LinkedIn profiles with pictures get noticed seven times more than those without. If you changed your profile picture to something professional and eye-catching, imagine how much more you would get noticed.
You’re Bringing Personality to Your Business
Did you know that people see thousands of advertisements each day? Sometimes, being on the Internet can make things even worse. People are inundated with ads and marketing techniques all day long, and they have adapted. Nowadays, it’s easy for consumers to “tune out” most business advertisements because they all end up looking the same.
Instead, what people are craving is something more “human”. Businesses that aren’t afraid to show their personalities and give consumers an inside look at who they are and what they represent are more likely to be successful.
By building relationships with your customers, clients, etc., you will gain more trust. That leads to word-of-mouth advertising, which is one of the most successful ways to gain a following and achieve success. People like to see the “faces” behind the businesses they frequent, whether it’s strictly online or in-person. Don’t be afraid to show that side of yourself, and help people to feel more comfortable working with your business and trusting your brand from the start.
Are Professional Business Portraits Right for You?
Whether you’re starting your own business, you’re a freelancer looking to get new clients, or you want consistent business photos for you and your staff in your office, there really is no wrong reason to invest in professional business portraits. Not only will they help you to stand out, but they can set the tone for your brand both on a personal and a professional level.
If you’re interested in professional business portraits, feel free to browse this site for more information or to book your own session.